PARAGON Marketing

How Much Money Are You Leaving on the Table?

Our blog “www.topbusinessjournal.com” used to rank No.1 for the keyword “how to invest in Ghana” with monthly organic traffic close to 1k.

This has drawn over 60k visitors to the blog since it was posted.

Over 32k readers of this short article have filled the inquiry form for more details.

Imagine this, if I was selling a product, I would have sold over 32,000 times. This may have generated over 32,000 prospects that could be converted over time with ease. Why?

These are people already interested and therefore, more likely to buy.

I didn’t pay a penny to generate these leads 🙂

When you buy advertising space on Google or in a magazine or on social media, you may be able to initially boost your inquiries. However, these campaigns are short-lived. When that campaign expires, or when the next edition of that magazine is printed, you have to pay for another ad or another business will fill that space.

However, SEO is a long term cost-effective strategy. When you rank on Page 1 for a relevant search term, this is essentially permanent. However, your site may require some further SEO to maintain or further improve your position.

If you’re offering a quality product or service and you have a high ranking on Google, your business has a great prospect for continued growth.

The most important reason you want to get first page rankings is that you want to be visible to everyone that will need your product/service. Google, for example, is the #1 search engine and it provides over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Source (which of these come to you ?)

One goal is consistently communicated when I sit down with prospective clients to discuss the goals they have for their business. That is, the desire to optimize the website and get business or clients with it through digital marketing

Most business websites are very slow and receive little to no visitors at all. Why is this the case after spending so much money and time to build a website for your awesome business?

The goal behind increasing organic traffic is quite understandable, the more traffic flowing through a website, the better chance my clients have to increase their leads and drive revenue up.

A website is nothing if it doesn’t receive any relevant traffic from the web. Moreover, a successful website is that which drives huge organic traffic.

However, new businesses and startups usually rely on organic traffic since garnering visitors from paid campaigns means spending a notch higher than their expected advertising budget.

After all, the initial phase of a company is highly dependent on cost-effective strategies in increasing its brand’s popularity and organic traffic could help a business in the same regard.

 

The Basics of Organic Traffic

 

Organic traffic is that which comes from search engines (e.g. Google, Yahoo, or Bing) when visitors come to your website by clicking on a specific keyword related to their requirements and your offerings. On the other hand, inorganic traffic is drawn from social sites, paid ads (like PPC), and affiliate marketing.

Revisiting the former, organic traffic can be more valuable as a long-term strategy in the market as well as on the web. The entire SEO landscape relies on it.

The reason being, organic traffic enhances your chance to rank higher on the first page of search results since a majority of the users don’t even bother to go beyond page 2 of any browsing result.

If you are in business, you should also know that 93% of all buying decisions start with an online search.  The key to receiving traffic through Google is to gain first page rankings because first page websites get 91.5% of Google traffic.

Organic search can be a form of inbound marketing. What this means is that a business is not spreading its message around with the hopes that a consumer will become engaged. In the case of organic search, the engagement process begins with the consumer.

The user is searching for products, services, or information. Simply, the consumer is more likely to buy because there is already an interest. Inbound organic SEO leads have a 14.6% close rate, while outbound leads only convert at a rate of 1.7%.

Most people just don’t bother going beyond the first page.

If your website is on the second page you only get to share 4.8% of the traffic along with all other websites on the page. With page 3, it shrinks lower to 1.1%.

Your ranking on the first page matters. While being on the first page usually means you are in the top 10, it is still crucial to become #1.

Being #1 gets you an average share of 32.5% of the traffic, and #2 is just get 17.6% and #3 at 11.4%.

And while you may be on the first page, but if you are #10 you only get a paltry 2.4%.

While that may be better than the 1% share of the traffic you receive at #11 (which is on page 2, after all). That’s still not saying much.

The keywords you aim for the matter. Some keywords are more popular than others, so you may want to consider just which keywords to aim for.

For example, keyword A may have a search volume of 10,000 per month. While keyword B may only have a search volume of 100 per month. Being #1 for keyword B may get you 32 clicks. But being #11 for keyword A will get you 100 clicks

The first rank means your website is one of the best for a particular keyword. And that’s what you should aim for: to be the best.

Providing what your intended audience is looking for will go a long way. It will certainly boost your chances of grabbing the number 1 spot on Google.

That means a lot of money for you…

 

so I ask you How much money are you leaving on the table by not optimizing your website and ranking for keywords relevant to your business?

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