How To Become An Expert In Your Niche Or Industry!

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“For every expert, there is an equal and opposite expert.”  -Arthur C. Clarke Becoming a specialist has become a necessity to make sure your voice is heard in a crowd of amateurs, but to be an expert one needs to establish authority, credibility, and actual applied knowledge to lead. An expert can be different from […]

10 Proven Ways Consultants Can Generate Leads Online

Proven Ways Consultants Can Generate Leads Online. Lead generation is never an easy thing for any consultant, especially if they dwell on using online medium for generating leads. Some years back, business owners and entrepreneurs were not interested in searching for consultants online. They would rather rely on recommendations from friends or go to the […]

15 Social Media Marketing Examples you can apply to Your Social Media Strategy

Social media may undoubtedly be the home for today’s mainstream marketing. However, success in social media marketing and growth doesn’t come easy. It requires loads of works that go far beyond consistency and posting. The main element of social media marketing which propels the growth of brands and their overall success on social media is […]

Digital Marketing Ideas for Construction Companies

As the owner or manager of a construction company, you most likely to understand the importance of setting yourself apart from your competitors. In the construction industry, competition is fierce and every project counts. While marketing is important for bringing in new leads, many construction companies are stuck in the “old school” mentality that they […]

Low Budget Marketing Ideas for Small Businesses

Many businesses invest tons of dollars in their marketing; some of them achieve their goals while others fail. You need to be smart while designing your company’s marketing budget, and if you’re a start-up or a small business, you’ll need to find effective and low-cost marketing methods that provide a good return on investment (ROI). […]

How to Recruit More Students with Digital Marketing and Save Money

Thirty-two percent of students now take at least one online class, according to the latest report by the Sloan Consortium, a barometer of online learning in the United States. How to Recruit More Students with Digital Marketing and Save Money Digital has forever changed the traditional college campus: Now, any place with an internet connection […]

Understanding Digital Marketing for your Business in Ghana

If you are looking to understand Digital Marketing in Ghana without taking a 10-months tedious course that consumes your time, and leaves you with nothing to help build your business online or kickstart your digital marketing career, this article is for you. Why should you bother to read on? You ask. Well, after years of monitoring […]

Guide to Become a Digital Marketing Consultant in Ghana


The internet has become a great place for millions of people to share ideas, learn, be entertained and connect with each other. For businesses, this presents a great opportunity to showcase their products and services to an ever-growing number of potential customers through digital marketing.   Digital Marketing, therefore, acts as a great link between […]

The Growing Concern of a Student CRM

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and admissions staff, who are under pressure to follow up in a timely and effective manner to engage with every new prospect, and ensure that all […]

Getting Leads and Sales with Digital Marketing in Ghana

The goal of every business is to get more leads and sales and increase their bottom-line revenue. Let’s share some effective ways to acquire leads and sales with digital marketing in Ghana. The internet has many opportunities if you know what you are doing. The good news is that you don’t have to know everything. […]